Lakes Area Realtors Association

Mission: Serving, Educating, and Advocating for Our Community

The Lakes Area Realtors Association (LARA) is a dynamic organization representing over 600 real estate professionals across Walworth County, Wisconsin. Guided by the ethical principles of the Realtor Code of Ethics, we are dedicated to serving our members, communities, and the real estate industry as a whole.

Who We Are

Our members are committed to upholding the highest standards of professionalism and integrity in the pursuit of their clients' interests. We represent diverse areas of expertise, including residential, commercial, and land sales, as well as various niches such as luxury properties, waterfront properties, and relocation services.

1. Service and Advocacy

• Provide resources and support to empower our members to better serve their clients.
• Advocate for policies that promote a vibrant and sustainable housing market.
• Raise awareness of important issues impacting the real estate industry and our community.

2. Education and Professional Development

• Offer ongoing educational programs and workshops to enhance the skills and knowledge of our members.
• Connect members with valuable industry resources and networking opportunities.
• Provide access to relevant market data and trends to facilitate informed decision-making.

3. Community Involvement

• Support local charities and initiatives that benefit our community.
• Partner with other organizations to enhance the overall health and vitality of our region.
• Promote community involvement and awareness of local housing issues.

Our Core Values

• Professionalism: We conduct ourselves with integrity, honesty, and competence.
• Accessibility: We are committed to open and clear communication with our members and the public.
• Collaboration: We value teamwork and encourage the sharing of knowledge and resources.
• Community: We prioritize local engagement and supporting the communities we serve.

Join Us

Whether you're a seasoned professional or just starting your career, LARA offers a supportive and enriching environment for growth. Join us and connect with a network of dedicated real estate experts ready to help you achieve success and make a difference in our community.